After the start of a full-scale war, many businesses that care about their reputation left Russia. But this is not about Mondelez International. Apparently, its managers are not bothered by the fact that, by paying considerable taxes to the state budget of Moscow, the company contributes to the provision of the aggressor's army.
The interests of the company, which has an annual income of about $26 billion and operates in 160 countries of the world, is represented on the Russian market by LLC "Mondelis Rus", which has three factories: the "Bolshevik" factory, which produces cookies "Yubileynoe", OREO, "Medvezhonok" Barny" and TUC crackers, production in Pokrov (Alpen Gold, "Vozdushny" chocolate, Milka and Picnic bar), factory in Veliky Novgorod (Dirol chewing gum and Halls lollipops). The company is the leader of the confectionery market in the categories of chocolate, chocolate candies and biscuits, and also ranks second in the category of chewing gum and caramels.
According to the results of the military year 2022, the profit of the Russian branch of Mondelez International amounted to $339 million (+303% for the year), the revenue - more than $1 billion (+38% for the year). The company replenished the aggressor's budget by more than $61 million in taxes.
These are dry financial statistics, which are measured by the lives of Ukrainian children who will never taste "Barney the Bear" again.
After the Russian invasion of Ukraine, Mondelez employees in the Baltic region, which includes Lithuania, Latvia and Estonia, sent a petition to the CEO of the company, Dirk Van de Put, with a request to stop all business in Russia, to which Mondelez responded formally - announcing the suspension of new investments and investments in advertising in Russia. However, judging by the financial indicators, the Russian market remains promising for the company.
Mondelez publicly advertises its charitable assistance to children affected by the Russian invasion of Ukraine. However, at the same time, it cunningly expands its activities in the aggressor country and continues to pay significant amounts to its state budget. Which is also spent on missiles that kill Ukrainian children.
