The National Agency on Corruption Prevention (NACP) has concluded the implementation of the nationwide Communication Strategy in the Field of Preventing and Counteracting Corruption for the period up to 2025. The document, developed and adopted as part of the State Anti-Corruption Program for 2023–2025 (SAP), is for implementing large-scale communication campaigns and educational projects on anti-corruption in Ukraine.
The Strategy facilitated the unification of communication specialists across various government agencies to primarily highlight preventive anti-corruption measures within different policy areas—ranging from digitalisation and accountability to the provision of administrative services and economic deregulation.
The content and adaptation of the Strategy’s educational activities were based on measurable data from sociological and expert surveys, regular media and social network monitoring, and the analysis of disinformation narratives surrounding corruption and anti-corruption efforts.
Despite corruption being perceived by society as the primary national challenge after the war, between 18.6% and 69.9% of the population cannot clearly identify corrupt practices or distinguish them from other types of legal violations. To clarify the characteristics of corruption, its main forms, manifestations, types of offences, and the corresponding liability, the NACP conducted an awareness campaign on social media under the hashtag #Corruption_is.... All thematic materials, including practical case studies, are available via this hashtag.
Over 90% of the population—9 out of 10 Ukrainians—consider corruption to be very or somewhat widespread in the country. While citizens rate the effectiveness of anti-corruption bodies as below average, less than 10% of the population is aware of the activities and powers of these institutions. To build a comprehensive understanding of the anti-corruption struggle from a long-term perspective, the NACP initiated the creation of the first documentary on this topic in independent Ukraine: "After the Era of Silence." Produced by hromadske, the film explores the development and the key features of the anti-corruption infrastructure, explaining how anti-corruption bodies work together, their competencies, and key results—including the prosecution of high-level corruption cases and the long-term impact of dismantling corrupt schemes.
To highlight the influence of anti-corruption reforms on the country's socio-political and economic processes, the video "Large-scale Corruption in Ukraine: How to Destroy the Evil?" was created by the educational project Price of the State. Additionally, the video "The Great Myth of Terrible Corruption" by the YouTube project Notevskyi was dedicated to debunking myths that shape the perception of corruption. Given the growth of the Ukrainian YouTube segment, the NACP continues to work on joint projects with prominent YouTube channels.
One of the Strategy's primary goals was to develop a comprehensive understanding of Ukraine's anti-corruption infrastructure. Beyond specialised institutions—NACP, NABU, SAPO, and HACC—this infrastructure encompasses a wide network of non-governmental organisations, activists, independent media, whistleblowers from various fields, and all proactive citizens who report corruption to the competent authorities.
The NACP conducted a separate communication campaign on whistleblowers, emphasising explanations of their status, legal protection mechanisms, and methods for reporting violations in specific fields of activity. Indeed, only one in six Ukrainians has an adequate level of awareness regarding the legal guarantees for whistleblower protection, and only a quarter of the population is aware of the mechanisms for processing reports.
As part of the campaign, over 50 releases and posts were published on NACP resources, along with analytical articles in the media, radio broadcasts, and segments on national television. A video instruction on using the Whistleblower Portal was created and distributed by over 100 state bodies, and a unique guide in comic book format was presented and distributed to over 300 government authorities and about 20 media outlets. An interactive test was published on the national Diia.Education platform, allowing users to verify their level of knowledge about the specifics of the whistleblowing institution in Ukraine. Furthermore, the NACP co-organised two annual conferences on the topic of whistleblowing and partnered in a separate information campaign of the State Border Guard Service and a series of educational events by the National Police. The National Agency also prepared a series of explanatory posts on the requirements for corruption reports, a screencast on the most important ways to submit reports, and informational materials on the jurisdiction of anti-corruption bodies.
In recent years, a number of tools have been developed in Ukraine to enable citizens to participate in decision-making at the local and national levels, monitor government actions, and thus reduce opportunities for corruption. According to 20% of the population, it is the citizens who share responsibility for counteracting corruption, while another 12% believe that non-governmental organisations are responsible for this. To promote the effective use of public control tools — from electronic petitions to the Prozorro system — the NACP conducted a large-scale information campaign under the slogan “Corruption Fears Your Control.” The campaign materials (video clips, over 300 billboards, 250 city lights, and over 20,000 thematic posters) were broadcast on national and local TV channels and placed in public transport, at stations, in Administrative Service Centres, other administrative buildings, and on the streets of the country's cities and towns.
Although the percentage of the population with a negative attitude toward corruption reached a historic high in 2024 (57.9%), 14.6% of the population still justifies corrupt practices always or in most cases, and 30% tolerate them under certain conditions. At the same time, every fifth Ukrainian encounters corruption firsthand during the year. In order to promote models of integrity-based behaviour with a focus on practical algorithms of action in corrupt situations, the NACP distributed a series of 14 animated explanatory videos about the Pryntsypovych family, whose members demonstrate correct behavioural scenarios in modelled cases of corruption. Simultaneously, the National Agency participated in the preparation and distribution of a manual on the practical use of anti-corruption legislation, “Preventing Corruption is Simple.”
Another area of communication is the promotion of state services and initiatives that are alternatives to common corrupt practices. To this end, the NACP organised over 20 broadcasts with representatives of various state bodies on Ukrainian Radio. The main focus of the interviews was primarily digital state services, as the significant anti-corruption effect of digitalisation is still limited by an insufficient level of awareness and user experience among citizens regarding available digital opportunities and tools (about one-third of the population is sufficiently aware of such services). Among the key areas where new practices were highlighted by experts during the broadcasts are social protection and healthcare, education, defence, construction, transport, customs, and environmental control.
In addition to the aforementioned campaigns, other topics were covered during the implementation of the Strategy using various communication formats: a video course on anti-corruption communications for communities, explanatory materials for the public and business regarding the new rules of administrative procedure, original analytical articles on whistleblowing, the link between anti-corruption and European integration, factors of anti-corruption progress in various countries, and more.
One of the Strategy's primary goals was the development of a communication infrastructure centred on anti-corruption. Over the course of two years, the NACP united the efforts of more than 100 specialists from communication units and anti-corruption authorised officers of key state bodies. During this period, seven coordination forums were held with the participation of public servants, representatives of leading Ukrainian media, non-governmental organisations, experts, and sociologists. These forums served as a platform for regular dialogue, the exchange of best practices, the implementation of non-standard communication formats, the development of information and educational materials, and the execution of campaigns.
To facilitate the exchange of information regarding initiatives and services that serve as alternatives to corrupt practices, the NACP established an Interagency Working Group. This group included, among others, representatives from the Ministry of Digital Transformation, the Ministry of Justice, the Ministry of Economy, the Ministry of Internal Affairs, the Ministry of Environmental Protection and Natural Resources, and the State Service of Ukraine on Food Safety and Consumer Protection. Additionally, the National Agency processed quarterly reports from each executive body of the Strategy regarding anti-corruption communication measures undertaken.
Public events within the framework of the Strategy became an important format for open partnership communications. These primarily included national anti-corruption forums timed to International Anti-Corruption Day, presentations of annual sociological and expert surveys on the state and perception of corruption in Ukraine, the results of public monitoring of the implementation of SAP measures, a public discussion on the digitalization of construction and reconstruction, the presentation of a study on disinformation narratives about corruption, and open meetings with the media.
The Strategy's initiatives were presented at international events — during the 33rd annual meeting of law enforcement and anti-corruption communicators of the European Union in July 2024 (The OLAF Anti-Fraud Communicators' Network (OAFCN)) and during the 24th annual professional conference and General Assembly of EPAC/EACN in November 2025. Based on the voting results of EPAC/EACN participants, the NACP project received positive feedback and took second place in the competition program.
A comprehensive assessment of the Strategy's impact will be possible in the near future, following the publication of the results of the annual sociological survey on the state of corruption in Ukraine for 2025. This data will allow for the tracking of key indicator dynamics since the Strategy's adoption at the end of 2023. Meanwhile, a comparison of core indicators in 2023–2024 demonstrates positive shifts in awareness levels regarding corruption whistleblowing mechanisms and electronic services with an anti-corruption effect. The situation regarding the perception of corruption in Ukraine overall has slightly improved, and the level of corruption experienced among the population and business has reached the lowest values recorded throughout the entire period of public opinion measurement, as has the level of intolerance toward corrupt practices in society.
The National Agency expresses its sincere gratitude to the partners whose support implemented many Strategy measures possible, primarily the European Union Anti-Corruption Initiative in Ukraine (EUACI), the U-LEAD with Europe Programme, the OSCE Support Programme for Ukraine, the United Nations Development Programme (UNDP) in Ukraine, the Institute for War and Peace Reporting (IWPR) in Ukraine, as well as specialized non-governmental organizations, national and regional media, creative agencies, sociological companies, media analysts, and thought leaders whose participation ensured the appropriate quality and scale of anti-corruption communication.
Currently, taking into account the experience of the Strategy's implementation and having conducted a series of consultations with communication experts, the NACP has developed a draft Communication Strategy in the field of preventing and counteracting corruption for 2026–2030. The new document is focused on providing citizens with the knowledge, skills, and practical experience of using legal alternatives to corrupt practices, which should contribute to reducing the level of real corruption experienced among the population and business. The draft, among other things, envisages the development and promotion of a series of practical communication tools, such as guides, research, information-analytical platforms, simulators, etc.
More detailed information on the main products of the Strategy can be found in a dedicated section on the NACP website.
